A good LinkedIn Summary - Advance Career - Your Recruitment Specialist

Advance Career Team

Advice, Career Advice, CV, Recruitment, Skill Jan 4, 2019 0

Here’s how to write a LinkedIn summary that could help you land your dream job, according to a marketing director at LinkedIn

You might approach your LinkedIn summary the way you do the “objective” part of your résumé— you would rather ignore it, or you’re not sure if you need it, or maybe you’re not even sure what, exactly, it is.

Not unlike a cover letter, the LinkedIn summary section, which appears right below your profile photo, frames who you are and what you’re looking for.

“Whether you are looking for a new job, to stay up to date on the latest business news or looking for new leads,
consider your summary as your elevator pitch for whatever you are in it for,” Blair Decembrele, LinkedIn career expert, told Business Insider.

“Having a strong summary helps ensure you turn up in LinkedIn searches from recruiters, hiring managers, or other people who may want to work with you,” added Decembrele, who is also the director of editorial marketing and consumer communications at LinkedIn.

Here are Decembrele’s tips for writing a stellar summary:

Your LinkedIn summary is one of the first things a recruiter will see.

Think of your summary as an opportunity to succinctly outline who you are and what you’re looking for.

“Your summary should include your experience, skills, motivations and interests,” Decembrele said. “It’s a great place to highlight what you want to be known for, and to let your personality shine through too.”

Think of the summary as a shortened cover letter

The ideal LinkedIn summary shows your background in a way that’s authentic and engaging. The best summaries might engage folks with an anecdote about how they got interested in their field, and follow up with what keeps them in their profession.

Don’t be afraid to add some humor or some personal background, like where you volunteer or some fun facts about your interests. You can also keep it simple by explaining your passion for your profession and what’s great about your company.

“It provides a holistic and rich digital representation of your story, and what makes you unique as a professional,” Decembrele said. “It should empower you to attract opportunity in a way that addresses your professional goals and aspirations, so make it authentic.”

Include keywords, not buzzwords

Decembrele said you should include plenty of search keywords in your summary. That way, recruiters will be able to easily find your profile.

“Potential employers search for summaries using keywords and the skills that they have listed in their job posting,” Decembrele said. “Read though the descriptions of the jobs you want and include those keywords in your summary if you have those skills.”

Go for specifics on what you bring to the company. Instead of writing that you have “an extensive writing background,” go with “six years of technical writing and editing experience.”

That way, recruiters know what exactly you bring to the table, and they’ll be able to quickly find you via search.

“Potential employers search for summaries using keywords and the skills that they have listed in their job posting,” Decembrele said. “Read though the descriptions of the jobs you want and include those keywords in your summary if you have those skills.”

Go for specifics on what you bring to the company. Instead of writing that you have “an extensive writing background,” go with “six years of technical writing and editing experience.”

That way, recruiters know what exactly you bring to the table, and they’ll be able to quickly find you via search.