Finding Your Focus Through ‘Deep Work’

Finding Your Focus Through ‘Deep Work’
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It happens all the time. You start out the day with great intentions to get that financial report done or to work on your marketing plan only to find it’s 3pm and you’ve barely scratched the surface. Every time you sit down to work on something, a ping, ding or dong stops you in your tracks.

Social media and email are our biggest distractors, according to Cal Newport, author of Deep Work: Rules for Focused Success in a Distracted World. While turning off devices may seem a simple solution, Newport says the problem runs much deeper. Our attraction to digital devices has created a permanent fracturing of our attention, affecting our ability to maintain focus and be present.

Cultivating our ability to focus means engaging in a practice Newport calls “deep work.”

“Deep work is when you focus without distraction on a cognitively demanding task,” he says. “You work on it as hard as your brain is capable for an extended amount of time without any distractions.” Working on something while in “deep work” mode will produce much better results than working with distracted, fragmented attention – what most of us do every day. “Most people don’t go five or ten minutes without glancing at their phone or inbox,” says Newport.

Engaging in deep work isn’t as simple as setting aside a chunk of time to work on something. “You have to treat your attention with a lot of respect, like a professional athlete might treat their body,” says Newport. This also means training your brain to focus.

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