Promote Yourself Right!
3 Ways To Promote Yourself And Advance Your Career For Free
In today’s digital world, if you don’t have a stellar social media presence, you could be missing out on exclusive career opportunities. “Social media is essentially modern-day word of mouth,” says Jenelle Hamilton, CEO and founder of Jenelle Hamilton PR. “But you need to utilize this tool the right way.”
A successful businesswoman, prior to starting her agency, Jenelle consulted with Tom Ford, for the launch of his first fragrance, Black Orchid. Today, she handles global publicity for many other large brands. With almost two decades of PR experience under her belt, Jenelle has mastered the art of promoting yourself using PR techniques to win jobs, advance your career and get noticed, on social media.
Treat social media like your résumé
Gone are the days when a résumé was all you needed to nab a job. The first thing the majority of recruiters do when reviewing an applicant is look them up on Google and Instagram. Social media is the new calling card, so the way you present yourself online gives potential employers and brands insight into who you are. You have to approach your social media accounts like a content creator. The first step is to take some time to scroll through and audit your timeline. Look at the captions you have written and the content posted. Next, ask yourself these questions: How do you want to be perceived? If you are applying for a job in a particular field, are you posting content related to it? Does the way you present yourself on social media align with what you have listed on your résumé? Does your page need an overhaul? How will an outsider view you? Maybe you need to make some changes and this is a good way to start identifying how you want to construct your brand, which is you.
It’s so important to put yourself out there and make yourself visible. Social media gives you instant access to millions of employers and opportunities at the push of a button, so you should take full advantage of this. The first step is to make a list of the topics that you are passionate about or are related to your career of choice. Start integrating tips into your posts. Share nuggets of information in your stories or go ‘live’ on a social media platform and talk to your followers. “I have gotten so many opportunities from prospective new clients, to features in magazines, because people found me online or viewed my Instagram story. Trust me, people will find you,” says Jenelle. By promoting yourself, you will also demonstrate your passion to potential employers and start positioning you as an expert in your field.
Keep in mind that authenticity is key. At all times, you must stay true to yourself. It’s the best way to attract and connect to a genuine audience. A quick scan of someone’s timeline will show what is important to them. What you post points to what you value.
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Sep 21, 2018What Motivates You to…
What Motivates You to Work? That paycheck will never be big enough if it's the only reason you're going to work. Each of us respond..
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Sep 14, 2018Update Your Resume
Updating Your Résumé Might Mean Updating Yourself It seems like a total no-brainer: you should update your résumé and online profiles when you are job..
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Sep 7, 2018Tap Into Your Motivation!
Putting Yourself In Drive: How To Tap Into Your Motivation The one common component in every great success story is motivation: an ever-elusive elixir that..
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Aug 31, 2018Enhancing your job search
How To Bounce Back When The Job Search Gets You Down With a dream job in mind, an updated résumé in hand and responses to..
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Aug 17, 2018Social media can cost…
When 'What Happens In Vegas' Ends Up In Your Job Search What happens in Vegas really doesn’t stay there. That “funny” picture about that..
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Aug 3, 2018Emotional Intelligence at Workplace
How To Develop More Emotionally Intelligent Employees In the quest to develop leaders who will foster a culture of equity and inclusion in the workplace,..
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Jul 27, 2018Are you ready to…
The Difference Between People Who Succeed and People Who Flop Successful people charge forward, take calculated risks, and come out on top because of it...
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Jul 6, 2018Hiring the right people?
5 Steps to Hiring the Right People for Your Business "Hire slow, fire fast" is great advice, but it's not always easy to follow. The..
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Jun 29, 2018Ready for Entrepreneurial Success?
4 Entry-Level Jobs That Will Prep You for Entrepreneurial Success Success is a journey, not a destination, so think hard about where to start. Entrepreneurship..
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Jun 22, 2018Simple Work-Life Balance
Work-Life Balance Is Simple. To Succeed at Work, Get a Life. With the right balance of health and business, entrepreneurs can maximize productivity. The Organization..
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Jun 8, 2018Back On Track
How to get back on track when you’re having an unproductive day A rocky start shouldn’t dictate your entire workday. Do these things to reverse..
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May 4, 2018Strategic Workforce Tools
Your Workforce Tools Are More Strategic Than You Might Think This is not a typical article about attracting talented job candidates or retention — while..
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Apr 20, 2018Engagement Strategy
Don’t Let ‘Meaning’ Be Missing From Your Engagement Strategy Meaning is one of the five keys in building employee engagement and it may be the..
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Apr 5, 2018Inclusion in the Workplace
Inclusion Doesn’t Mean Including Everything and Everyone Inclusiveness is not about thought policing. It’s also not about turning everyone into a liberal. It’s a normal..
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Mar 30, 2018Inspire Change In Your…
4 Ways To Inspire Change In Your Employees Have you ever listened to a speech that inspired you so much, you were ready to make..
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Mar 23, 2018Employees Feel and Act…
7 Ways to Incent Employees to Feel and Act as Owners Building accountability into your business culture is a leadership process. It can't be driven..
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Mar 16, 2018Don’t Shuffle People Into…
Don't Shuffle People Into the Wrong Job Just Because They're Already on the Payroll You grow your company by putting proven performers where you need..
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Feb 26, 2018Minimise Workplace Negativity
Tips for Minimizing Workplace Negativity To Deal with Negativity in the Workplace, Use These 9 Tips Nothing affects employee morale more insidiously than persistent workplace..
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Feb 23, 2018Leadership Role but Unprepared…
You Were Promoted To A Leadership Role But You Feel Unprepared - Don't Panic You’ve been at the job for years. As much as you..
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Feb 16, 2018Fail at Switching Jobs?
This Is the No. 1 Reason Why People Fail at Switching Jobs (and What to Do About It) There's a reason changing careers is so..
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Feb 2, 2018A Technique To Get…
Didn't Get Your Dream Job? This 1 Technique Could Get You a Second Chance Every job seeker experiences this at least once, if not several..
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Jan 26, 2018
Prepare new employees for…
The Best Way to Set New Employees Up for Success Create an onboarding program that's both meaningful and memorable Congratulations; you've just hired a terrific..
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Jan 19, 2018First Hour, Day, Week,…
Do This In Your First Hour, Day, Week, And Month Of Your New Job Getting settled into your new job is the ultimate act of..
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Jan 12, 2018Make 2018 a Productive…
11 Expert Tips To Make 2018 Your Most Productive Year Ever Could eating cake for breakfast and never listening to your voicemail help you get..
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Jan 5, 20187 Ways Modest Leadership…
7 Ways Modest Leadership Increases Team Success When we imagine the traits of successful leaders, whether they are managers, high level executives, CEO's or owners..
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Dec 22, 2017Career Goals for 2018
How to Set Your Career Goals for 2018 and Achieve Them Each New Year offers the opportunity for a fresh start—and that includes your career...
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Dec 15, 2017Employee stress during Christmas
Managing employee stress during the festive period More than half of employees feel stressed in the weeks leading up to Christmas, with most calling for..
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Dec 1, 2017Appreciating your employees
How to Avoid the No. 1 Reason People Leave Their Jobs William James, the father of psychology, stated that the most fundamental psychological need is..
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Nov 24, 2017HR Function in 2024
Will You Be Leading an HR Function in 2024? Here are five things to look at to examine and determine if you’ve got what it..
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Nov 10, 2017Your Impact at Work!
What Is Your Impact? We keep throwing this word around called "impact." Do you know what your impact is and how would you define, discover,..
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Oct 27, 2017Inspiring Career Advice
LinkedIn CEO Jeff Weiner's 3 Best Pieces of Career Advice Jeff Weiner, LinkedIn's CEO, has had nothing short of a successful career. After graduating from..
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Sep 15, 2017Lost your Job?
Nine Things You Should and Shouldn't Do If You Lose Your Job Most of us wouldn’t think to associate the words "joblessness" and "fun," but..
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Sep 8, 2017Why Risk Is A…
Why Risk Is A Necessary Component To A Successful Career - And How To Balance Risk With Reward Taking at least some risk is necessary..
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Aug 16, 2017Write your first CV
It's all about potential: how to write a CV with no work experience Follow these tips to stand out among competing candidates – from research..
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Aug 10, 2017Friends and Career
Being Too Busy for Friends Won’t Help Your Career Friendship matters. Everything we do to succeed in our careers is improved when we’re supported by..
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Aug 4, 2017Is it time to…
The Best Ways to Reward Employees. Having an effective reward program in place can help solve many of your HR issues. Every company needs a..
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Jul 28, 2017Burnout: exhausted or lonely?
Burnout at Work Isn’t Just About Exhaustion. It’s Also About Loneliness More and more people are feeling tired and lonely at work. In analyzing the..
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Jul 21, 2017People don’t take HR…
People Don’t Take HR Seriously; Here’s Why That’s Dangerous Legacy beliefs like being the bad guy and a lack of strategic vision isolates HR, and..
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Jun 30, 2017Career Development
Think Strategically About Your Career Development In a world where the average employee sends and receives 122 emails per day and attends an average of..
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Jun 16, 2017Diversity and Inclusion
Diversity Doesn’t Stick Without Inclusion Leaders have long recognized that a diverse workforce of women, people of color, and LGBT individuals confers a competitive edge..
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Jun 2, 2017Advance Your Career
How To Advance Your Career In A Crappy Entry-Level Job Yes, you can still bring yourself one step closer to snagging that dream job even..
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May 8, 2017Interview Preparation
Interviews are generally regarded as the primary decision-making event in any recruitment process. Regardless of your academic credentials or career thus far, it is crucial..
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May 2, 2017Employee Burnout
What causes burnout and how it can affect both the employees and the organisation How HR Can Help Prevent Employee Burnout An engaged workforce. It's..
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Apr 3, 2017Interview questions you have…
Studies have shown that structured interviewing is more than twice as reliable a predictor of future employee performance than unstructured interviewing. That is why most..
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Mar 19, 2012Job Search Tips That…
Cyprus unemployment has been steadily increasing monthly since 2008 and is getting closer to double digits (January 2012 Eurostat figure – 9.6%). However there are..