How To Stand Out In The Marketplace To Prospects And New Hires
Are you struggling with new leads? Are you struggling with hiring? In this article I’m going to dive into three important ways you can create a culture that people want to do business with and work for.
1. Be transparent in your process.
First off, how does your content look? Are you only putting out finished products for the world to see, or are you showing the process?
One thing I’ve learned along the way is that people like to see people. They want to work with people they can know, like and trust. If all you’re putting on social media or your website is completed projects, it doesn’t show a proven process of how you got from A to B.
2. Demonstrate employee morale
People are of course interested in what your completed project looks like, but more importantly, they want to know what it took to get there. How do your employees present themselves? Do they take special care in creating the intended outcome?
Be sure that you are walking the talk as well. It is almost detrimental to show your people if morale is low. How you get from point A to point B can be just as important as showing off your arrival at point B.
Not only will a communication of employee morale demonstrate to potential prospects who is working on your projects and what steps are being taken to get them done, it also allows new prospects to see how positive your company culture is. And as we all know right now, companies are struggling to find and keep good help.
3. Communicating Safety Measures
Today, safety is a foremost concern in the minds of many. What safety measures do you have in place to avoid potential hazards along the way? What kind of equipment is being used? Perhaps most importantly, how are you demonstrating the expertise your company should exude while completing your process?
By showing your process and what the behind-the-scenes looks like, you will attract employees as well as some who maybe aren’t looking for a job. Upon seeing your own business operations, some prospects might be inspired to observe: “Hey, the company I work for now doesn’t do things this way.” Or: “Wow, that’s worker-friendly. I wish the company I work for now did this.”
You can attract many new potential employees just by showing your culture, showing that you care about the process and the people and confidently broadcasting this.
Remaining Open To Change
You might say, “Well, Bill, if I show how we do everything behind the scenes, our competition might see our process and steal it.”
To that I say: “Good!”
As long as you don’t stick to that one process only and never grow, adapt or pivot, of course. It’s okay to lead from the front and by example—as long as you’re always in front.
Always try to stay one step ahead, if not more. Never reach a certain point and say you’re done. As business owners, we’re never done. The day you say you’re done or you’re maxxed out is the day you allow your competition to pull ahead. If you’re always setting the standards, always putting in more work than your competition, then there’s no way they can keep up—so long as you don’t take your foot off of the gas.
Document your process, show your people and show the care you put into your safety measures and products. Repeat this over and over again and you will not only stand out, but you will be setting the standard that will ultimately lead to more jobs locked down and higher-quality employees.
Be relentless.
Related Blogs
-
Nov 8, 2024The Evolving Role of…
In today's competitive job market, the role of recruiters and talent acquisition (TA) professionals is more important than ever. Companies need top talent to succeed,..
-
Sep 20, 2024“How Human Can Digital…
The Changing Face of HR HR is going digital! More companies are using tools like AI and automation to manage employees better and faster. The..
-
Jun 14, 2024HR and Business Growth
In today's competitive market, businesses are constantly seeking ways to grow and succeed. One of the most important factors linked with business success is the..
-
May 17, 20245 Reasons HR is…
Human resources and recruitment are often not taken into serious consideration by different departments of the company. However, in this article, we would like to..
-
May 10, 2024Invaluable Guidance for Aspiring…
As a recruitment agency, here at Advance Career, we are aware of the challenges a newcomer may face in the Human Resources field. Whether you..
-
Apr 26, 20245 perks employers in…
In today's competitive job market, attracting and retaining top talent is a strategic imperative for businesses across the globe. In Cyprus, where the personnel is..
-
Apr 19, 2024Why you should build…
As a recruitment agency situated in Limassol, we are well acquainted with the multitude of factors motivating individuals—both locals and expatriates—to seek career opportunities in..
-
Apr 5, 20242024 Recruitment Trends: Reshaping…
In the dynamic world of recruitment, staying ahead means understanding the latest trends shaping the industry. Significant shifts are redefining how businesses find and retain..
-
Mar 29, 2024How Recruitment Agencies in…
How Recruitment Agencies in Cyprus can Help you Build a Great Team In the constantly changing landscape of business, building an exceptional team is paramount..
-
Mar 22, 2024Unlocking Career Opportunities: Your…
Unlocking Career Opportunities: Your Guide to Finding Jobs in Cyprus Cyprus has some exciting career opportunities in recent years, making our island a better place..
-
Mar 15, 2024Recruitment Tips: 5 Skills…
Recruitment Tips: 5 Skills Interviewers Should Master Advance Career as a recruitment agency in Cyprus knows well that unlocking the potential of top talent begins..
-
Mar 8, 2024Attracting Top Talent: Why…
Attracting Top Talent: Why a Company’s Online Presence Matters In today's competitive job market, attracting top talent is more challenging than ever before. A lot..
-
Mar 1, 2024The Pros and Cons…
Internal recruitment is happening when a company decides to fill a job opening by choosing someone who already works there. It is like giving someone..
-
Jan 5, 2024Find your Dream Job…
Find your Dream Job in 2024: Tips by a Recruitment Agency This blog post is meant to provide valuable tips for candidates looking for job..
-
Dec 8, 2023Recruitment Agency Tips: Long-Term…
Long-term workforce planning can be challenging for companies of all sizes as it requires the company to align their workforce with their future needs. Because..
-
Dec 1, 2023The Future of Work:…
In recent years, especially during and after the pandemic, the need for remote and hybrid positions increased in Cyprus. Remote and hybrid working was really..
-
Oct 27, 2023Why Do Employers Employ…
When you might think about using a Recruitment agency: Personnel recruitment requires a lot of effort, and many organisations struggle to find the time to..
-
Jul 21, 202318 Valuable HR Lessons…
While formal education provides a solid foundation for a career in human resources (HR), there are certain invaluable lessons that can only be acquired through..
-
Jun 9, 2023HR Is Better Together:…
A common question I get from clients is, “How many people should I involve in my hiring process?” My answer is usually, “As many as..
-
Mar 17, 2023Tips To Engage And…
The role of a Human Resources (HR) professional can vary depending on the organization and the specific job title. From identifying the most suitable of..
-
Mar 10, 2023Why Prioritizing Soft Skills…
Soft skills are the personal qualities that enable an individual to communicate effectively, work well in a team, and adapt to changing situations. In today's modern workplace,..
-
Feb 24, 2023Factors Damaging Employee Relations,…
It's no secret that a company cannot operate successfully without productive employees. What are you doing for yours? As a company, Twitter excels at employee..
-
Feb 3, 2023How HR Professionals Can…
Some could easily argue that the human resources (HR) department is not a "revenue-generating" service. We don't create new products, interface with the traditional customer daily, or..
-
Jan 20, 2023How Outsourcing HR Can…
Complex labour legislation is among the many reasons why more companies are choosing to outsource their human resource (HR) function to specialists while they focus..
-
Dec 2, 2022Why Startup Companies Need…
Developing an active HR function in your business show that you value your employees and their business in your enterprise Growing startups and small and..
-
Nov 18, 2022The #1 Thing We…
Building an amazing team is how we grew KnowBe4 into a unicorn. Without the team, we'd never have made it. This is why hiring is so..
-
Oct 7, 2022The Power Of ‘One’:…
The power of one is mesmerizing. We don't realize it, but it can change how we see things. It can help us focus and help..
-
Sep 23, 2022No Experience Required: Does…
If you work in recruitment, you’ve probably heard the saying, “You need experience to get experience.” In job listings, we’re often guilty of writing “zero..
-
Sep 16, 20225 Anti-Racist Hiring Practices…
Wells Fargo recently found themselves in hot water after it was reported that some managers at the company were interviewing non-white candidates for jobs that had already..
-
Aug 5, 2022Be the Kind of…
You know what it’s like. Some people are so much fun to work with that you actually look forward to seeing their faces come Monday..
-
Jun 24, 2022How to Know It’s…
HR activities at startups are often reactive in nature instead of proactive. That leaves gaps in the system. When starting their businesses, most entrepreneurs tend..
-
Dec 10, 2021Future Trends In The…
As the year is slowly coming to an end, it's a great time to gaze into our crystal balls and see what may happen in..
-
Nov 26, 2021Want to Build a…
Finding good people is hard, but it's the only way to build a company that can succeed in the long term. Not that long ago,..
-
Sep 24, 2021Watch Out for These…
Artificial intelligence (AI) might be the way of the future in tech, gaming and smart-device industries. When applied effectively, AI can save on human employment costs and,..
-
Sep 17, 20216 Phrases That Make…
When you finally land an interview for an exciting role or for a position you think might be out of your league, the main thing..
-
Mar 19, 2021Is Your LinkedIn Profile…
People are checking you out on LinkedIn. Will you be embarrassed by what they find? Are you aware that 95 % of recruiters use LinkedIn..
-
Mar 12, 2021Why You Should Go…
“Ugh, I got called in for an interview on Friday, but I don’t really want to go,” a friend moaned to me last week. In..
-
Aug 7, 2020Why the month of…
As we put July firmly in the rearview mirror and enter August, I can’t help but reflect on how unique this month is every year...
-
May 29, 20203 Tips For Applying…
In a difficult job market, you may find yourself needing to consider job openings that wouldn’t be on your radar during normal times. While all..
-
Mar 6, 2020Effective Job Search
The Key To Carrying Out A Productive And Effective Job Search In my experience as a career coach, I have found that people who are..
-
Jan 24, 2020Hire Without A Resume
Hire Without Looking At A Resume We’re all more than what’s on our resume. But while a lot of leaders pay lip service to that..
-
Sep 27, 2019The Interview Question
The Interview Question You Need To Answer Right: ‘Tell Me About Yourself’ “I bombed the interview.” This was a message I got from a brand..
-
Sep 6, 2019Back to Work
Summer's Over: Here's Why It's The Best Time For Job Seekers And Hiring Managers To Act Now Labor Day has come and gone, which means..
-
Aug 9, 2019Holiday Season Job Search
4 Reasons You Should Keep Up Your Job Search During the Holidays Now that the holidays are upon us, you may be considering taking a..
-
Jul 12, 2019Video Interviewing Tips
Video Interviewing: Lights, Camera -- But No Connection Nothing screams “personal” more than you on a 20-inch video monitor, beaming in from a remote location..
-
May 10, 2019How to Evaluate, Accept,…
Congratulations! You got the job. Now for the hard part: deciding whether to accept it or not. How should you assess the salary as well..
-
Feb 22, 2019How to Assess Transferable…
How do you make sure you don’t lose out on those candidates who bring additional talents, interests, and unusual experiences that can be a real..
-
Feb 1, 2019Your Social Media Profile
Here’s what recruiters look for on a candidate’s social media profile Maintaining the right balance between being professional and being yourself on social media can..
-
Jan 25, 2019Effective Job Interview
How to conduct an effective job interview As the employment market improves and candidates have more options, hiring the right person for the job has..
-
Jan 11, 2019Reasons for Leaving?
How To Answer Why You Left (Or Want to Leave) Your Employer If you want the job, don't reveal this. Job interviews are designed to..
-
Jan 4, 2019A good LinkedIn Summary
Here's how to write a LinkedIn summary that could help you land your dream job, according to a marketing director at LinkedIn You might approach..
-
Nov 23, 2018Help Your New Hires…
3 Ways You Can Help Your New Hires to Succeed Filling a vacant position is expensive, and unless you do these three things, it's liable..
-
Oct 26, 2018Recruitment in Cyprus
Recruitment in Cyprus - Thoughts and Ideas from Advance Career Team Read the detailed interview published on TopJobsCyprus website and share your comments and ideas!..
-
Sep 28, 2018Avoid Toxic Team Members
Are You Hiring a 'Team' Player -- or Someone Just Looking out for No. 1? How can leaders make sure they're not unwittingly inviting a..
-
Aug 31, 2018Enhancing your job search
How To Bounce Back When The Job Search Gets You Down With a dream job in mind, an updated résumé in hand and responses to..
-
Aug 17, 2018Social media can cost…
When 'What Happens In Vegas' Ends Up In Your Job Search What happens in Vegas really doesn’t stay there. That “funny” picture about that..
-
Jul 6, 2018Hiring the right people?
5 Steps to Hiring the Right People for Your Business "Hire slow, fire fast" is great advice, but it's not always easy to follow. The..
-
Jun 15, 2018Experience or Talent?
When to Hire Raw Talent vs. Job Experience Experience is a must for some jobs, but people with raw talent offer unique benefits. You have..
-
May 11, 2018Employee Onboarding Strategies
Seven New Onboarding Strategies You'll See This Year According to a study from Equifax, more than half of all employees who left their job in..
-
Mar 16, 2018Don’t Shuffle People Into…
Don't Shuffle People Into the Wrong Job Just Because They're Already on the Payroll You grow your company by putting proven performers where you need..
-
Jun 30, 2017Career Development
Think Strategically About Your Career Development In a world where the average employee sends and receives 122 emails per day and attends an average of..
-
Jun 16, 2017Diversity and Inclusion
Diversity Doesn’t Stick Without Inclusion Leaders have long recognized that a diverse workforce of women, people of color, and LGBT individuals confers a competitive edge..
-
May 8, 2017Interview Preparation
Interviews are generally regarded as the primary decision-making event in any recruitment process. Regardless of your academic credentials or career thus far, it is crucial..
-
Apr 3, 2017Interview questions you have…
Studies have shown that structured interviewing is more than twice as reliable a predictor of future employee performance than unstructured interviewing. That is why most..