HR Can Empower Employees And Cultivate Loyalty With Career Advocacy
In today’s dynamic job market, the role of HR leaders has undergone a profound transformation. No longer confined to managing benefits, training and compliance issues, these professionals have emerged as pivotal change agents who can drive organizational and employee success.
As businesses increasingly recognize that their most valuable assets are their employees, the need for internal career advocates has become clear. By championing the professional growth and development of employees, HR leaders not only enhance employee performance and job satisfaction but also lay the groundwork for long-term organizational success.
Here are three strategies that HR teams can use to engage in career advocacy.
Εstablish A Career Advocacy Mindset
Within HR departments, career advocates must always consider the bigger picture and embrace a people-first strategy that can extend throughout the organization. This means providing the right guidance and resources to help employees achieve their individual career goals within, and even beyond, the organization.
Different from mentors, HR career advocates act as a sounding board for employees, offering assistance with identifying strengths and areas for improvement, or even helping employees navigate and recover from failure. Career advocates also counsel managers and supervisors so they can better encourage and promote their teams’ career trajectories and advancement.
Throughout my career, I’ve seen firsthand how advocacy through coaching can help guide new employees, particularly those in leadership roles. For example, asking the right questions can provide a new perspective on employees’ vision so they can chart a successful course while assimilating to their new organization. Shifting HR teams’ mindset toward career advocacy and coaching can be a strategic way to align employees with an organization or inspire a new path forward.
Drive Retention Through Professional Development
The linear career trajectory is becoming less common. In the healthcare industry particularly, I’ve seen individuals who are overwhelmed by the number of career paths available to them. They’re often required to adapt to new challenges, and they may need to be open to unexpected requirements to succeed. Across industries, expectations and attitudes around work are also changing. Company purpose, flexible and remote working options, work-life balance and career development opportunities are taking center stage for individuals as they consider potential employers.
Therefore, HR career advocates can play a critical role in ensuring employees feel an organization is invested in their individual career journeys, including the big or small pivots that may occur along the way. According to LinkedIn’s 2018 Workforce Learning Report, 94% of employees would stay at a company longer if it invested in their careers. This is a compelling statistic and a chance to develop the infrastructure needed to support employee development.
There are many ways companies can offer professional development opportunities. HR advocates can work with employees to build personalized career pathways or launch programs that offer tools, resources and advice to empower forward movement. Companies could also match employees with external engagement partners or offer financial support for continuing education.
Map Employee Skills To Understand And Advance Expertise
Another important component of HR career advocacy is effective employee skills mapping. Having a clear understanding of the skills, knowledge and abilities of your current workforce provides key insight and enables a more acute understanding of employees’ capabilities and growth trajectory.
This knowledge gathering can be done through employee self-assessments, performance evaluations, skills assessments and feedback from managers and colleagues. But remember that skills aren’t static. Regular updates and analysis of the data are crucial for identifying the skills and training needed to help employees move from one career stage to the next. Mapping can also be used to connect employees to available training and development programs and opportunities.
At the end of the day, we must remember and appreciate that employees are acquiring new skill sets for advancement. They’re working to gain experience and build expertise that will expand future opportunities. By supporting these efforts, an organization is more likely to retain the quality employees it invested in, serving to strengthen its overall workforce.
I encourage today’s HR leaders to reflect not only on the why and purpose behind career advocacy but also on the how. At every organization, a different strategy is required, but the foundational elements of shifting the mindset, prioritizing professional development and mapping employee skills remain constant. How will you step into your critical role as an HR career advocate to drive the change your organization and workforce needs? By taking on this challenge, you can foster a committed, engaged workforce and ultimately position your organization as a preferred employer in an increasingly competitive talent market.
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4 Ways To Inspire Change In Your Employees Have you ever listened to a speech that inspired you so much, you were ready to make..
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Mar 16, 2018Don’t Shuffle People Into…
Don't Shuffle People Into the Wrong Job Just Because They're Already on the Payroll You grow your company by putting proven performers where you need..
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Mar 9, 2018The Best Internal Candidate…
Why the Best Internal Candidate Might Be from an Unlikely Part of the Company Nearly a decade since Gallup released its bible, Strengths-Based Leadership, which..
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Feb 26, 2018Minimise Workplace Negativity
Tips for Minimizing Workplace Negativity To Deal with Negativity in the Workplace, Use These 9 Tips Nothing affects employee morale more insidiously than persistent workplace..
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Feb 9, 2018The future Workspace
Why a Coffee Shop Will Probably Be Your Workspace Within 10 Years As the gig economy grows, there are both social and scientific reasons why..
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Jan 26, 2018Prepare new employees for…
The Best Way to Set New Employees Up for Success Create an onboarding program that's both meaningful and memorable Congratulations; you've just hired a terrific..
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Jan 12, 2018Make 2018 a Productive…
11 Expert Tips To Make 2018 Your Most Productive Year Ever Could eating cake for breakfast and never listening to your voicemail help you get..
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Jan 5, 20187 Ways Modest Leadership…
7 Ways Modest Leadership Increases Team Success When we imagine the traits of successful leaders, whether they are managers, high level executives, CEO's or owners..
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Dec 29, 2017Grateful Workplaces and Engaged…
Grateful Workplaces and Engaged Employees All leaders need to ask themselves why happy and engaged employees are worth their weight in gold. If you’re a..
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Dec 8, 2017HR in 2022
What's HR going to be in 2022? A Study sheds some light... A recent study shows us a glimpse of what HR might look like..
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Dec 1, 2017Appreciating your employees
How to Avoid the No. 1 Reason People Leave Their Jobs William James, the father of psychology, stated that the most fundamental psychological need is..
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Nov 24, 2017HR Function in 2024
Will You Be Leading an HR Function in 2024? Here are five things to look at to examine and determine if you’ve got what it..
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Nov 17, 2017Employee Appraisals
Importance of Effective Employee Appraisals The performance appraisal may be one of the few times during the year where an employee and the reviewer, typically..
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Nov 10, 2017Your Impact at Work!
What Is Your Impact? We keep throwing this word around called "impact." Do you know what your impact is and how would you define, discover,..
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Oct 20, 2017Employees don’t see link…
Employees don't see link between pay and performance Employers gave themselves only mediocre ratings on pay programme effectiveness. Employees are struggling to see the link..
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Oct 13, 2017Working for small companies
Why You Should Consider Working For A Small Company Eighty-four percent of small-business employees are happy in their current job, according to the 2017 Aflac..
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Sep 22, 2017Workplaces still hamper productivity
Workplaces still hamper productivity Noise, lack of privacy and space are some of the factors causing the greatest dissatisfaction among office workers Nearly half of..
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Sep 15, 2017Lost your Job?
Nine Things You Should and Shouldn't Do If You Lose Your Job Most of us wouldn’t think to associate the words "joblessness" and "fun," but..
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Aug 25, 2017Top 10 Benefits Of…
Top 10 Benefits Of A Workplace Wellness Program When Google opened up in the 90s it took a unique approach to employee satisfaction. In an..
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Aug 10, 2017Friends and Career
Being Too Busy for Friends Won’t Help Your Career Friendship matters. Everything we do to succeed in our careers is improved when we’re supported by..
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Aug 4, 2017Is it time to…
The Best Ways to Reward Employees. Having an effective reward program in place can help solve many of your HR issues. Every company needs a..
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Jul 21, 2017People don’t take HR…
People Don’t Take HR Seriously; Here’s Why That’s Dangerous Legacy beliefs like being the bad guy and a lack of strategic vision isolates HR, and..