Marketing Officer (IT Software solutions)-Larnaca

Job Description

Advance Career Ltd, on behalf of our client, An international Holdings Group which invests in and owns a range of software engineering and IT services Groups in Europe, seek to recruit a Marketing officer for their offices in Larnaca:

Responsibilities:
Perform research, analyses, and testing with a variety of tools to gain insights and
shape marketing strategy.
Collaborate with team members to optimize automation and lead-nurturing
process through email, content, events, and social channels.
Assist in execution of marketing plans to reach audiences through targeted
channels.
Create and distribute monthly reports on critical metrics for lead generation,
content creation, website traffic, and other KPIs.
Assist marketing manager in the development and execution of campaigns,
including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement.
Gain a thorough understanding of our products, solutions, standards, and
differentiators so that strategies can be developed for more-effective
communications and brand awareness.
Document procedures, processes, and workflows, and recommend changes for
greater efficiencies.
Analyse qualitative and quantitative data, with special focus on psychographics
and buying trends, to understand how marketing activity leads to customer sales.
Assist with all internal and external marketing campaigns, producing content for
projects and initiatives to enhance lead generation.
Analyse existing marketing collateral with a critical eye and identify opportunities
for improvement

Qualifications:
Bachelor’s degree (or equivalent) in marketing, communications, or related field
Experience with product launches or integrated marketing campaigns.
Excellent communication and presentation skills Knowledge and experience of
marketing, advertising, and public relations.
Excellent written and verbal communication skills – English and Greek.
Working knowledge of market research, surveys, and data analytics.
Proficiency with content management systems.
Experience in planning and leading initiatives.
Proficiency with HTML and Adobe Acrobat.
Some experience with CRM systems.
Understanding of business, IT and software development services

Benefits:
A competitive remuneration package plus benefits will be offered to the successful candidate