Your Social Media Profile
Here’s what recruiters look for on a candidate’s social media profile
Maintaining the right balance between being professional and being yourself on social media can be tricky
Social media today is, more than just about tweeting to your favorite celebrities or sharing photos from your high school or college days. In fact, it’s an important and powerful tool to promote yourself and make yourself look more appealing to potential job recruiters and employers. This means that one must be doubly careful about their activities on social media and ensure that they don’t post any offensive content that can jeopardize their chances of being hired.
What do recruiters look for on candidates’ social media profiles?
Nearly 92 percent companies globally use social media platforms like Facebook, Twitter, and LinkedIn to look for and screen candidates. Hiring managers look at a candidate’s social media profiles to get a better picture of their actual personality and to look more closely at them beyond what their resume suggests.
Social media profiles of candidates also help employers accurately assess if they will be the right fit for the company culture. Sometimes, the candidates, fearing that recruiters may find some harmful or embarrassing content on their social media, delete their account or online persona. However, this approach may not be a sound one, as it also makes them invisible to employers. Here’s an important figure to consider.
57% recruiters who were interviewed as part of a recent survey said that they would not hire a candidate with no social media presence. They are also less likely to call someone for an interview if they can’t find them online.
Moreover, if you’re a regular user of social media platforms, there are a few dos and don’ts that you must take care to follow if you want recruiters to take you seriously and make sure that your skills and good qualities are not overshadowed by questionable social media activity.
The implications of posting such content could be extremely unfavorable for job seekers. In the worst possible case, you will not only gain a bad reputation among potential employers but also lose your current job depending on the severity of the issue. The number of people getting fired due to the misuse of social media is rising constantly. So, one must understand that while they are comfortable sharing intimate or seemingly embarrassing details of their personal lives on social media, employers take a very dim view of such behavior from their prospective or current employees.
“Think twice about what you say and to whom you say it on social media. Analyze your behavior online from an employer’s point of view and ask yourself this question: Will I hire this person? If the answer is no, then it may be time to reconsider your activity on social media before it ends up costing you a job.”
How to leverage social media for your professional branding?
For a job seeker, his/her social media profile plays the role of a branding tool, wherein it’s not just their personality, but also their skills that must be packaged well enough to draw the attention of recruiters. Maintaining the right balance between being professional and being yourself on social media can be tricky.
But keeping it professional doesn’t mean that one must dilute their personality and stop being their authentic self. Rather, job seekers should utilize each social media platform for its strengths and position themselves in a manner that appeals to employers who want a skilled person to fill a gap in the organisation; while at the same time, allows them to see that the candidate is someone who will fit in well with the rest of the team.
How to make a compelling social media profile:
- Use a professional photograph or headshot on social media profiles
Make sure that your display picture on professional networking websites like LinkedIn and Google+ and even Facebook, is appropriate. Grainy or blurry pictures where your face is not easily visible can put recruiters off from going through the rest of your profile. - Create a consistent and accurate online persona
Maintain consistency across all social media platforms that you use, especially on LinkedIn, Facebook and Twitter which are among the most popular channels and also which recruiters usually check first when considering a candidate. Therefore, vital information such as educational qualifications, job experiences, and skills must be mentioned clearly and accurately on LinkedIn and Facebook profiles. - Talk about your skills and achievements
Highlight your professional achievements and skills, but not in a manner that seems boastful. Mention specific goals that you have met as part of your former job roles and back them up with numbers. Also, don’t take credit for anything that you haven’t done, as recruiters and employers are bound to find out if any of your claims are false or exaggerated. - Join career-relevant groups
There are several professional groups on social media where experienced individuals share industry-specific insights or which allow job seekers to connect with each other. Recruiters also check how actively a candidate participates in professional discussions that take place in these groups. They often refer to these interactions with the aim of understanding the extent of a candidate’s knowledge of their field and their ability to articulate concepts and ideas. Therefore, job seekers must make sure that they are well-versed with the latest developments and trends in their respective industries.
Even after they may have found a job, professionals must make sure that they don’t post any offensive or derogatory content, as many employers regularly check what their current employees are writing or sharing on social media. You may have heard from a friend or an acquaintance about someone in their organization being fired, or disciplined, for some objectionable social media activity. The above guidelines then will keep you from making any similar mistakes.
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What Not To Do After A Job Interview The waiting period after a job interview can be one of the most stressful times. You’ve done..
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Jul 26, 2019Job Search Difficulties
3 Surprising Reasons Your Job Search Still Isn't Working It’s been months into your job search and you’re just about ready to pull your hair..
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Jul 19, 2019Attitude vs IQ
Why Attitude Is More Important Than IQ When it comes to success, it’s easy to think that people blessed with brains are inevitably going to..
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Jul 12, 2019Video Interviewing Tips
Video Interviewing: Lights, Camera -- But No Connection Nothing screams “personal” more than you on a 20-inch video monitor, beaming in from a remote location..
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Jul 5, 2019Overloaded And Overwhelmed?
Overloaded And Overwhelmed? Four Things You Can Control When Your Workload Is Out Of Control Our research indicates a terrifying 43% of knowledge workers do..
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Jun 28, 2019Successful People
13 Difficult Things Highly Successful People Learn To Do Young To invent a product, turn a profit or start a business is to be accomplished. To..
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Jun 14, 2019Career Summer Checkup
A Career Summer Checkup For Professional Growth Whether you’re graduating college or gearing up for your first fiscal year-end performance conversation, the summer months represent..
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May 31, 2019Thrive At Work
6 Steps To Unleash Your Inner Polymath And Thrive At Work In a previous article I explored some of the virtues of striving for a..
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May 24, 2019Successful and Happy
The One Daily Action That Will Make You More Successful And Happier At Work In our fast-paced world where we have more to do than..
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May 10, 2019How to Evaluate, Accept,…
Congratulations! You got the job. Now for the hard part: deciding whether to accept it or not. How should you assess the salary as well..
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May 3, 2019Great Employees
What It Takes To Be A Great Employee: The Parable Of The Oranges Being a great employee pays off with better positions, higher pay, and..
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Apr 25, 2019Your first Job
10 Essential Strategies To Succeed In Your First Job Congratulations, graduate! After the exhausting and stressful process of finishing school, searching for and landing your..
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Apr 19, 2019Starting a New Job?
When You Start a New Job, Pay Attention to These 5 Aspects of Company Culture When you join an organization, you have a short window..
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Apr 12, 2019How To Escape Procrastination
How To Escape The Procrastination Doom Loop When you imagine a highly productive person, you likely think of someone who focuses effortlessly on the job..
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Apr 5, 2019Exceptional Employees
8 Clues That a Candidate Will be an Exceptional Employee Over the past 40 years, I have reviewed at least 30,000 resumes and LinkedIn profiles..
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Mar 22, 2019Increase Employee Retention
4 Smart Ways to Increase Employee Retention Keeping your employees once you have them is a thorny problem in the staffing services industry. The difficulty..
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Mar 15, 2019Things Happen!
Here's How To Recover From A Career Setback Whether you’ve botched an interview question, cancelled an important meeting last-minute or missed a typo in an..
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Feb 27, 2019Sabotaging your job search?
8 Ways You're Sabotaging Your Job Search Following certain best practices can make or break you in your quest for the right job. Some bad..
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Feb 22, 2019How to Assess Transferable…
How do you make sure you don’t lose out on those candidates who bring additional talents, interests, and unusual experiences that can be a real..
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Jan 25, 2019Effective Job Interview
How to conduct an effective job interview As the employment market improves and candidates have more options, hiring the right person for the job has..
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Jan 18, 2019Things You Should Never…
14 Things You Should Never, Ever Say In A Job Interview It’s always intimidating to interview for a new job, whether you’re fresh out of..
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Jan 11, 2019Reasons for Leaving?
How To Answer Why You Left (Or Want to Leave) Your Employer If you want the job, don't reveal this. Job interviews are designed to..
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Jan 4, 2019A good LinkedIn Summary
Here's how to write a LinkedIn summary that could help you land your dream job, according to a marketing director at LinkedIn You might approach..
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Dec 14, 2018Stay Focused Through the…
14 Ways to Stay Focused at Work Through the Holidays We’re in the midst of the holiday season, and as you try to juggle parties,..
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Nov 23, 2018Help Your New Hires…
3 Ways You Can Help Your New Hires to Succeed Filling a vacant position is expensive, and unless you do these three things, it's liable..
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Nov 15, 2018A Successful Meeting
Three Ways To Prevent Someone From Stealing Your Spotlight In A Meeting We've all been there at one point or another. You're in a meeting,..
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Oct 26, 2018Recruitment in Cyprus
Recruitment in Cyprus - Thoughts and Ideas from Advance Career Team Read the detailed interview published on TopJobsCyprus website and share your comments and ideas!..
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Oct 19, 2018Find Career Clarity!
How To Find Career Clarity Using Three Top Career Theories Feeling like you need to make a career pivot because your job isn’t a good..
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Oct 12, 2018Integrators VS Segmentors
Are your employees integrators or segmentors? An organization has both integrators and segmentors. Being a segmentor is a tough ask. If you choose to be..
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Sep 28, 2018Avoid Toxic Team Members
Are You Hiring a 'Team' Player -- or Someone Just Looking out for No. 1? How can leaders make sure they're not unwittingly inviting a..
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Sep 21, 2018What Motivates You to…
What Motivates You to Work? That paycheck will never be big enough if it's the only reason you're going to work. Each of us respond..
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Sep 14, 2018Update Your Resume
Updating Your Résumé Might Mean Updating Yourself It seems like a total no-brainer: you should update your résumé and online profiles when you are job..
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Sep 7, 2018Tap Into Your Motivation!
Putting Yourself In Drive: How To Tap Into Your Motivation The one common component in every great success story is motivation: an ever-elusive elixir that..
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Aug 31, 2018Enhancing your job search
How To Bounce Back When The Job Search Gets You Down With a dream job in mind, an updated résumé in hand and responses to..
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Aug 17, 2018Social media can cost…
When 'What Happens In Vegas' Ends Up In Your Job Search What happens in Vegas really doesn’t stay there. That “funny” picture about that..
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Aug 3, 2018Emotional Intelligence at Workplace
How To Develop More Emotionally Intelligent Employees In the quest to develop leaders who will foster a culture of equity and inclusion in the workplace,..
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Jul 27, 2018Are you ready to…
The Difference Between People Who Succeed and People Who Flop Successful people charge forward, take calculated risks, and come out on top because of it...
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Jul 6, 2018Hiring the right people?
5 Steps to Hiring the Right People for Your Business "Hire slow, fire fast" is great advice, but it's not always easy to follow. The..
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Jun 29, 2018Ready for Entrepreneurial Success?
4 Entry-Level Jobs That Will Prep You for Entrepreneurial Success Success is a journey, not a destination, so think hard about where to start. Entrepreneurship..
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Jun 22, 2018Simple Work-Life Balance
Work-Life Balance Is Simple. To Succeed at Work, Get a Life. With the right balance of health and business, entrepreneurs can maximize productivity. The Organization..
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Jun 15, 2018Experience or Talent?
When to Hire Raw Talent vs. Job Experience Experience is a must for some jobs, but people with raw talent offer unique benefits. You have..
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Jun 8, 2018Back On Track
How to get back on track when you’re having an unproductive day A rocky start shouldn’t dictate your entire workday. Do these things to reverse..
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May 11, 2018Employee Onboarding Strategies
Seven New Onboarding Strategies You'll See This Year According to a study from Equifax, more than half of all employees who left their job in..
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May 4, 2018Strategic Workforce Tools
Your Workforce Tools Are More Strategic Than You Might Think This is not a typical article about attracting talented job candidates or retention — while..
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Apr 20, 2018Engagement Strategy
Don’t Let ‘Meaning’ Be Missing From Your Engagement Strategy Meaning is one of the five keys in building employee engagement and it may be the..
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Apr 5, 2018Inclusion in the Workplace
Inclusion Doesn’t Mean Including Everything and Everyone Inclusiveness is not about thought policing. It’s also not about turning everyone into a liberal. It’s a normal..
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Mar 30, 2018Inspire Change In Your…
4 Ways To Inspire Change In Your Employees Have you ever listened to a speech that inspired you so much, you were ready to make..
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Mar 23, 2018Employees Feel and Act…
7 Ways to Incent Employees to Feel and Act as Owners Building accountability into your business culture is a leadership process. It can't be driven..
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Mar 16, 2018Don’t Shuffle People Into…
Don't Shuffle People Into the Wrong Job Just Because They're Already on the Payroll You grow your company by putting proven performers where you need..
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Feb 26, 2018Minimise Workplace Negativity
Tips for Minimizing Workplace Negativity To Deal with Negativity in the Workplace, Use These 9 Tips Nothing affects employee morale more insidiously than persistent workplace..
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Feb 23, 2018Leadership Role but Unprepared…
You Were Promoted To A Leadership Role But You Feel Unprepared - Don't Panic You’ve been at the job for years. As much as you..
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Feb 16, 2018Fail at Switching Jobs?
This Is the No. 1 Reason Why People Fail at Switching Jobs (and What to Do About It) There's a reason changing careers is so..
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Feb 2, 2018A Technique To Get…
Didn't Get Your Dream Job? This 1 Technique Could Get You a Second Chance Every job seeker experiences this at least once, if not several..
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Jan 26, 2018Prepare new employees for…
The Best Way to Set New Employees Up for Success Create an onboarding program that's both meaningful and memorable Congratulations; you've just hired a terrific..
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Jan 19, 2018First Hour, Day, Week,…
Do This In Your First Hour, Day, Week, And Month Of Your New Job Getting settled into your new job is the ultimate act of..
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Jan 12, 2018Make 2018 a Productive…
11 Expert Tips To Make 2018 Your Most Productive Year Ever Could eating cake for breakfast and never listening to your voicemail help you get..
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Jan 5, 20187 Ways Modest Leadership…
7 Ways Modest Leadership Increases Team Success When we imagine the traits of successful leaders, whether they are managers, high level executives, CEO's or owners..
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Dec 22, 2017Career Goals for 2018
How to Set Your Career Goals for 2018 and Achieve Them Each New Year offers the opportunity for a fresh start—and that includes your career...
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Dec 15, 2017Employee stress during Christmas
Managing employee stress during the festive period More than half of employees feel stressed in the weeks leading up to Christmas, with most calling for..
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Dec 1, 2017Appreciating your employees
How to Avoid the No. 1 Reason People Leave Their Jobs William James, the father of psychology, stated that the most fundamental psychological need is..
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Nov 24, 2017HR Function in 2024
Will You Be Leading an HR Function in 2024? Here are five things to look at to examine and determine if you’ve got what it..
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Nov 10, 2017Your Impact at Work!
What Is Your Impact? We keep throwing this word around called "impact." Do you know what your impact is and how would you define, discover,..
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Oct 27, 2017Inspiring Career Advice
LinkedIn CEO Jeff Weiner's 3 Best Pieces of Career Advice Jeff Weiner, LinkedIn's CEO, has had nothing short of a successful career. After graduating from..
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Sep 15, 2017Lost your Job?
Nine Things You Should and Shouldn't Do If You Lose Your Job Most of us wouldn’t think to associate the words "joblessness" and "fun," but..
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Sep 8, 2017Why Risk Is A…
Why Risk Is A Necessary Component To A Successful Career - And How To Balance Risk With Reward Taking at least some risk is necessary..
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Aug 16, 2017Write your first CV
It's all about potential: how to write a CV with no work experience Follow these tips to stand out among competing candidates – from research..
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Aug 10, 2017Friends and Career
Being Too Busy for Friends Won’t Help Your Career Friendship matters. Everything we do to succeed in our careers is improved when we’re supported by..
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Aug 4, 2017Is it time to…
The Best Ways to Reward Employees. Having an effective reward program in place can help solve many of your HR issues. Every company needs a..
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Jul 28, 2017Burnout: exhausted or lonely?
Burnout at Work Isn’t Just About Exhaustion. It’s Also About Loneliness More and more people are feeling tired and lonely at work. In analyzing the..
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Jul 21, 2017People don’t take HR…
People Don’t Take HR Seriously; Here’s Why That’s Dangerous Legacy beliefs like being the bad guy and a lack of strategic vision isolates HR, and..
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Jun 30, 2017Career Development
Think Strategically About Your Career Development In a world where the average employee sends and receives 122 emails per day and attends an average of..
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Jun 16, 2017Diversity and Inclusion
Diversity Doesn’t Stick Without Inclusion Leaders have long recognized that a diverse workforce of women, people of color, and LGBT individuals confers a competitive edge..
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Jun 2, 2017Advance Your Career
How To Advance Your Career In A Crappy Entry-Level Job Yes, you can still bring yourself one step closer to snagging that dream job even..
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May 8, 2017Interview Preparation
Interviews are generally regarded as the primary decision-making event in any recruitment process. Regardless of your academic credentials or career thus far, it is crucial..
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May 2, 2017Employee Burnout
What causes burnout and how it can affect both the employees and the organisation How HR Can Help Prevent Employee Burnout An engaged workforce. It's..
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Apr 3, 2017Interview questions you have…
Studies have shown that structured interviewing is more than twice as reliable a predictor of future employee performance than unstructured interviewing. That is why most..
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Mar 19, 2012Job Search Tips That…
Cyprus unemployment has been steadily increasing monthly since 2008 and is getting closer to double digits (January 2012 Eurostat figure – 9.6%). However there are..